- Turn-key mobile solutions: consulting, storyboarding, Graphical identitity, Multimedia contents, User tests, Development, Hosting, Maintenance.
- Mobile Marketing Solutions with Marketing 360
dekaps' brings its expertise in technologies related to Augmented Reality and the world of smartphones and contributes to enriching the portfolio of mobile marketing solutions offered by MNC.
Marketing 360° is a set of solutions that allows brands to develop a direct relationship based on the extraordinary growth of smart phones and social networks.
To do so, it offers tools for creating own location-based mobile marketing campaigns in a very focused and intuitive way, through the link it establishes between commercial offers and retail outlets.
The different types of offers made by Marketing 360 (gifts, promotions, coupons) are available for the end user through a mobile application, and particularly visible via pop-ups in Augmented Reality, beyond the classic View (map, list).
Thanks to Marketing 360, it is also possible to segment its retail outlets to infinity according to the criteria considered relevant for highly targeted campaigns.
For the brand, Marketing 360 also includes a solution allowing its customers, meeting on his "fans" page on facebook, to register their phone numbers to continue their experience on their mobile.
Thus, by combining the power of the Augmented Reality with geolocation, the collection of opt-in on Facebook, implementation and monitoring of targeted campaigns, Marketing 360 offers to agencies and brands an unprecedented mobile marketing solution.
- SDK
The software development kit offered by dekaps' includes its geolocation technology, which will enrich your iPhone or Android application by providing your users with location-based augmented reality views.- Views of your points of interest (POIs) in location-based Augmented Reality
- Map view with a customizable icons
- Dynamic selection of points of interest are displayed depending on the distance
- No overlay icons for better view
- Map wiew (available only for iPhone 3G)
The SDK offers only displaying content related to a geographical area (advertising, events, background information ...) and also allows the guidance to a specific point of interest.
Development Kit 1.1 is easy to integrate with a sample integrated application and fully customizable (colors, font ...).
System Requirements:
iPhone: iPhone OS 4 .1 / iPhone 3G and 3G Android: version 1.6
dekaps' designs and develops smartphone applications. dekaps' proposes a varied range of solutions which enable direct access to digital content available around you, such as augmented reality, image, codes, faces, shapes recognitions, NFC, location-based outdoor and indoor solutions.
dekaps', part of "Mobile News Channel", renowned for its technical excellence, can either carry out the technical development of your application, or develops your end to end application. Our ergonomists and graphists will help you to build the best augmented reality experience.
dekaps' also offers an entire back-end to manage your applications remotely, send notifications, link your application with an SMS service, etc...
dekaps' is working on different topics: image recognition, geolocated Augmented Reality, 2D/Datamatrix codes reader.
Image recognition:
the images become an additional source of information, whatever the medium (magazines, bus shelters, etc.).
An example? You find a poster advertising your favourite musicians, announcing their next gig. All you have to do is launch the devoted application, and point your telephone at the poster. You will be able to view their latest clip instantaneously and even buy your tickets!
Geolocation Augmented Reality offers the opportunity to access “hidden” content by filming your surroundings. The information appears on the telephone screen in “pop-up” form.
There are many possible uses both in purely professional applications and consumer.
1D/2D codes
Barcodes and 2D codes (QR codes) allow you direct access to digital content (text, sound, video, images, etc.). How? It’s so easy… All you have to do is take a photo of this code – printed on a flyer, in a magazine or even on a T-shirt or advertisement – and you have all of the information you need about it.
